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Our Process

You don’t want a one-man web development provider – You NEED a team of experts who can help you stand out online in the ever growing world of internet sites. We are driven by the passion and energy of a balanced team of talents. Each of the Insight team members has unique skills that allow us to provide our clients with the results needed to develop effective websites and online marketing tools.

That’s what we are all about at Insight: Being unique, being bold, and getting noticed.

Our 6 step process for designing and building websites:

1

Meet & Consult With Our Clients
Our initial meeting is all about understanding your business, your online ambitions and specific needs.  With this information we can establish a clear plan on how we can achieve your vision and exceed your goals.

 
 
2

The Design Process
Once we have outlined the project scope in a formal document and have your acceptance of the project, we begin the design process. We are very client centered in our process and involve you throughout the development process. We will present our design mock-ups and listen to feedback and recommended revisions. This ensures that our designs and concepts consistently reflect our clients’ vision and goals. This does not mean we are simply robots listening to our clients’ direction. We completely understand the final decisions lie with you but we have found that our clients value our recommendations and ideas. It’s part of our job to make sure our clients succeed in achieving their goals. If we see anything that could be a barrier to this success, we’ll bring it to light.
 
3

Design & Develop Brilliant Websites
Once the site design is approved and finalized we commence with the development and construction of the web site pages and any web application components that are part of the project. Again, working with you, we’ll provide you the opportunity to view, test and request revisions to the site prior to the final site launch.

 
 
4

Search Engine Optimization & Analytics
The final step prior to launch is finalizing the site for Search Engine Optimization. We’ll make sure your site is properly formatted and setup to achieve maximum initial results from organic search ranking.

 
 
5

The Final Launch
Once the site development is completed and we have your formal seal of approval we will launch the site live on the Internet.

 
 
But we don’t stop there.
6

Ongoing Site Maintenance & Web Site Management
After the site is launched we’ll be ready to maintain the site for you on an ongoing basis. This process includes making sure content is up-to-date, reviewing your online marketing performance and/or managing various other online marketing and communication initiatives which could include: