8 Reasons To Use Email Marketing

Is email an active part of your marketing strategy?
Are you looking to increase web site traffic and convert more sales, faster.
This email outlines our top 8 reasons to use email marketing for business.

People want your emails

If you are using email marketing right, you have a list of people who have given you permission to stay in contact. They have literally asked you to send them your best content, share your knowledge and show them how good you are in your profession.

You can keep in contact with clients and send personalized messages

If you keep in contact with your clients regularly they will stay top of mind and are more likely to purchase from you again and again. In addition, email marketing allows you to personalize each message you send, a tactic that helps clients remember and recommend you.

It’s inexpensive

Compared to other forms of marketing, email marketing is not only fast but less expensive and delivered direct to customers who have already requested you contact them.

Visibility

Email marketing campaigns give you more visibility than most other channels. In fact, it’s the only marketing channel that has the ability to reach 100% of its target audience.

Targeting

With email marketing you can target your email message to specific segments of your list. This targeting of messages can ensure the right people get notified of the specific products or services that apply best to them.

Real-time metrics

Email campaigns give you the ability to see performance metrics starting right when you send the campaign. It typically takes about 3 days total to give you the final metrics for opens, clicks, visits, and any unsubscribes.

Drive traffic to your website and social media accounts

Sending a message to your contacts and including links to your website, product/service pages, blog and social accounts will direct traffic exactly where you want it. This targeted traffic will allow you a better opportunity to close a sale or convert a lead to a prospect.

Its really easy!

Setting up an email marketing campaign doesn’t take years or twenty-seven board meetings. It is simple to do, especially if you have a little bit of expert advice and direction from a professional marketing company.

We recommend Constant Contact to our clients. It’s a simple platform to use. very affordable, includes amazing customer support and has a proven track record with over half a million customers.

If you have never tried email marketing before
this is your opportunity to give it a shot.
What have you go to lose?

Try it for 30 Days – FREE. Yup, that’s right. Free! Constant Contact offers you 30 days to try their email platform. No Risk, No Credit Card. Get Started now. Click here to get started.

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Email Marketing

How often do you keep in contact with your current and past clients?

One of the best ways to gain repeat business from clients is to keep in contact with them periodically. Many business owners end the customer relationship at the end of a sale, thinking that if/when the customer requires additional services they will “come again”.

That’s not always the case.

As amazing as your service may be, you or your company may not always remain steadfast in your clients’ memory.

Your client and contact lists are a huge resource for your business. These are all your contacts that know you or have used your services and know the level of service your company offers. If you remain in contact with your client, even periodically, they will remember that you are the best “X” in the industry and you were the company that went “above and beyond” (you did, didn’t you?). These are the exact reasons your past clients will want to do business with you again and want to refer you to everyone they know!

This month we’ll share some tips with you on how you can easily keep in contact with your clients using email marketing tools.

What is email marketing?
Email Marketing or permission marketing is an integral part of an effective online Internet marketing strategy. While being targeted, measurable and effective, and at half the cost of traditional direct marketing efforts, e-marketing campaigns and newsletters have provided a form of communication that many companies are now adding to their marketing initiatives.

Insight Design recommends using an email marketing service called Constant Contact. Constant Contact Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits.

We’d like to share a very useful article with you on how all businesses and organizations can provide great content for subscribers . Click the link below to view an article written by Anissa Freeman Starnes, of Constant Contact.
http://www.constantcontact.com/learning-center/hints-tips/ht-2010-02.jsp

We’d love to share our email marketing ideas with you. Contact us today to inquire about our various Email Marketing Services ranging from template creation, and consultation to full e-marketing campaign management.

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