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Get Down to Business: Cracking the Code on Social Media for Small Business

  • We are pleased to announce that Lowell Brown, CEO & Creative Director of Insight Design & CEO of Going Social will be speaking at an upcoming event – Get Down to Business: Cracking the Code on Social Media for Small Business. This FREE event is being produced by Lisa Kember, Regional Development Director at Constant Contact.

    If you are new to Social Media Marketing or just interested in learning tips, tricks and how-to’s from experts in the field, this will be an excellent event for you to attend.

    We will explore how to use social media to successfully market our products and services. Learn from business visionaries and marketing experts. Hear success stories from fellow entrepreneurs who have been driving new business opportunities through social media. Get your questions answered!

    THIS IS A FREE EVENT. Your only cost of entry is a business card.

    REGISTER NOW

    WHEN
    Thursday, May 19, 2011, 8:30am – 6pm

    WHERE
    Hyatt Regency Toronto
    370 King Street West
    Toronto, Ontario, Canada M5V 1J9

    Paid parking available in the area and at the hotel. Alternatively, the hotel is approx 10-15 min walk from Union Station.

    EVENT DETAILS
    NOTE: BRING YOUR OWN LUNCH OR PICK UP A SANDWICH ENROUTE. We are offering an optional lunch-time panel of social media experts, a chance for you to get your tactical questions answered. So plan to bring your lunch and stay for the discussion.

    8:30-9:00am Registration

    9:00-9:45am Keynote: Persistence Pays

    Lori Raudnask

    9:45-10:25 Social Media Marketing Made Simple: An Overview

    Lisa Kember, Regional Director, Constant Contact Inc.

    10:40-11:20 Writing Great Content: What Works

    Susan Corcoran, Principal, Indigo Oceans

    11:20-12:00 Making Email Work: Email as a Social Media Tool

    Marc Gordon, Principal, Fourword Marketing

    12:00-1:15 BROWN BAG LUNCH / Optional Panel Discussion

    Get Your Social Media Questions Answered

    Lowell Brown, CEO, Going Social (http://www.goingsocial.ca)

    Mark Brodsky, Mark Brodsky Digital Communications

    Mike Leon, President, Brand Heroes

    Marie Wiese, President, Marketing CoPilot

    1:15-3:30 Case Studies: Stories of how small businesses

    are using social media for marketing

    Alicia Whalen, Principal, A Couple of Chicks Marketing

    Tricia Myles, Executive Director, Kid-Safe Productions

    Heath Everett, Pres/Master Franchisee, Chili’s Ontario

    www.facebook.com/ChilisOntarioFans

    3:30-4:15 Social SEO: A Case Study on the impact of social media

    Krista LaRiviere, CEO, Gshift Labs

    4:15-4:30 Final Thoughts: A Call to Action

    4:30-6:00 Cocktails & Networking

    Facilitated by Jennifer Beale, Unleash PR

    (Cash Bar)