How often do you keep in contact with your current and past clients?
One of the best ways to gain repeat business from clients is to keep in contact with them periodically. Many business owners end the customer relationship at the end of a sale, thinking that if/when the customer requires additional services they will “come again”.
That’s not always the case.
As amazing as your service may be, you or your company may not always remain steadfast in your clients’ memory.
Your client and contact lists are a huge resource for your business. These are all your contacts that know you or have used your services and know the level of service your company offers. If you remain in contact with your client, even periodically, they will remember that you are the best “X” in the industry and you were the company that went “above and beyond” (you did, didn’t you?). These are the exact reasons your past clients will want to do business with you again and want to refer you to everyone they know!
This month we’ll share some tips with you on how you can easily keep in contact with your clients using email marketing tools.
What is email marketing?
Email Marketing or permission marketing is an integral part of an effective online Internet marketing strategy. While being targeted, measurable and effective, and at half the cost of traditional direct marketing efforts, e-marketing campaigns and newsletters have provided a form of communication that many companies are now adding to their marketing initiatives.
Insight Design recommends using an email marketing service called Constant Contact. Constant Contact Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits.
We’d like to share a very useful article with you on how all businesses and organizations can provide great content for subscribers . Click the link below to view an article written by Anissa Freeman Starnes, of Constant Contact.
We’d love to share our email marketing ideas with you. Contact us today to inquire about our various Email Marketing Services ranging from template creation, and consultation to full e-marketing campaign management.