In addition to helping drive targetted traffic to the copmany website via search engines, Insight Design created specialized "landing pages" for JP catering allowing users to find the exact information they are looking for.
As apposed to driving users to the company homepage, a landing page allows JP Catering to deliver targetted information to site users. If a users searches for a wedding caterer in google, for example, they can arrive at a targetted web page all about wedding catering. Landing pages are also very effective when used with Pay-Per-Click search engine marketing campaigns.