Internet Marketing Services - Toronto

What is Internet Marketing?
Internet marketing is the action or business of promoting and selling products and services on the internet.


How Does Internet Marketing Work?
Our internet marketing experts can help you improve the way you are promoting and selling products and services on the internet and on your website.



We accomplish this through a number of techniques:

  • Creation of specialized “landing pages” designed to promote specific products or services. Landing pages create opportunities to improve search ranking if created with content targeting specific key words relevant to your business. These pages provide search engines with fewer keywords to index on a specific topic. Landing pages can improved search ranking and provide an increased volume of sale conversions compared to web pages containing a high density of keywords within page content. Landing pages should also be used to target traffic through Pay-Per-Click search engine marketing campaigns, as well as promotion on social networking sites such as Twitter & Facebook.
  • Web Site Page Improvements - Adjusting text on web pages to include more relevant keywords, including page copy encouraging a call to action for lead generation and improving web page navigation.
  • Content Management - Updating web site pages and content on an ongoing basis. Fresh page content can allow you to feature new products and service information and encourages repeat visits to your site.
  • Developing web site promotions and tools to increase return visits. Examples include online contests, community content submissions, monthly sale specials, product features etc.
  • Improving search engine placement through Search Engine Optimization (SEO)
  • Launch Guaranteed Placement - Pay-Per-Click campaigns through Google & Yahoo.
  • Create a site blog. A blog allows you to regularly post information and resources and is a great way to build reputation as an expert in your field. Blog content can also be submitted to other web sites and blog communities and allow you to expand your viewer audience. The end result could be an increase in traffic to your site.
  • Acquire listing placement on relevant online directories.
  • Create Monthly E-Newsletters. Communicating with current clients and customers is proven to increase repeat business and referrals.
  • Social Network Marketing using Facebook, Twitter & Linkedin communities. Using these tools to provide information about or related to your products and business will allow you to connect with, and communicate to, an audience you would not have been able to reach as quickly.
 

The Insight Design Marketing Team will work with you to establish a budget and action plan to increase the promotion and sales of your company products and services. We will establish goals and milestones for the growth of your web site promotion and we will help you track your performance throughout the process.

Get started today. Click here to book a consultation meeting or call us at 416-398-6669.